As a busy executive being on call all the time, it’s exciting to see where your next opportunity may be and always want to be the 1st to know. But admit it, as much as you want to check that text that just came in, you don’t want to look at another screen again. If you are experiencing these symptoms then you may have “screen-sickness.”Here are some things you can do to avoid “screen sickness” and alleviate the symptoms.
Content is essentially a tool you can use to create brand awareness. Content is powerful enough that it can ease the consumer’s transition from brand awareness to brand preference. Here are some things to consider if adding or increasing content in your marketing strategy.
Budget cuts and “Re-Orgs.” It happens at all companies. No one is immune. So the best thing to do is to prepare not for the “if,” but “when.” When your department gets cut in half, here are some tips on how to stay afloat and reach to new heights.
LINKEDIN CHEAT SHEET for Social Marketers. This is a great place to publish your company’s or employee’s thought leadership. Once you obtain a wide enough readership, LinkedIn will share your content across their network. So if you cultivate a thought leadership culture, your posting leverage increases.
Are your bounce rates consistently high? Is the average amount of time spent on your pages relatively low? Here is a quick checklist that can significantly boost these metrics if not implemented already.
The rise of real-time marketing calls for a change in the way that marketers and clients collaborate. With the turn-around time being days, if even that generous, in contrast to traditional month-out development periods, marketers have been developing newsroom style models to remain competitive. We’ve come up with a list of best practices to build a first class newsroom.
Sponsorships offer a more personal connection to your audience. We listed 10 creative strategies event sponsorships can offer that are worth considering.