If you are adding a digital team or expanding upon it, it is worthwhile to know the general evolution of the structural models that they teams tend to go through to see where your team is headed next.
As a busy executive being on call all the time, it’s exciting to see where your next opportunity may be and always want to be the 1st to know. But admit it, as much as you want to check that text that just came in, you don’t want to look at another screen again. If you are experiencing these symptoms then you may have “screen-sickness.”Here are some things you can do to avoid “screen sickness” and alleviate the symptoms.
Current analytics is giving our industry insights, which are so profound, that they are impacting and changing content creation, its accessibility, as well as the way we are monetizing it. What does this mean for the future of digital entertainment and advertisers who market through it?
The ideas of how consumers get through commercials is evolving. The market trend is driving towards consumer choice on when and how they watch creative and commercial content.
The “Made In China” labels are becoming irrelevant. There are so many elements that go into a product before it hits market. In fact “Made In” labels only tell part of the story. Companies are now combining materials from all over the world to create new products, as well as outsourcing, off-shoring and now, world-sourcing.
With viewers having more choices and control over what they watch it has become a challenge for the modern-day advertiser to hit their market effectively. But when there are more people online today who have more Netflix and Direct-TV subscriptions than newspaper subscriptions, I strongly sense that product-placement in media will outshine traditional print.
Reality TV came at us so fast ever since MTV’s Real World in 1992  that we didn’t take much time to question how it is shaping our culture and our children. What are the consequences of accepting this new reality?