Here are 7 fresh ideas in the footprints of the trends to turn your approach into a winning marketing strategy. The mixing and matching is on you.
The annual Digiday Content Marketing Awards honor the best creative marketing and advertising being done today by brands, agencies, publishers and platforms. Take a look at how these three campaigns built their strategy to earn themselves a nomination for Best Use of Facebook.
Content is essentially a tool you can use to create brand awareness. Content is powerful enough that it can ease the consumer’s transition from brand awareness to brand preference. Here are some things to consider if adding or increasing content in your marketing strategy.
LINKEDIN CHEAT SHEET for Social Marketers. This is a great place to publish your company’s or employee’s thought leadership. Once you obtain a wide enough readership, LinkedIn will share your content across their network. So if you cultivate a thought leadership culture, your posting leverage increases.
Sponsorships offer a more personal connection to your audience. We listed 10 creative strategies event sponsorships can offer that are worth considering.
1) Mobile Rules.
2) Simple Still Graphics and Word Art. 3) Native Gaming Integration…
Content marketing is a 44 billion dollar industry and is the top priority of 39% of client-side marketers and growing. Digital platforms are also the fastest growing consumer channel of content. If you are looking to create online content as a marketing strategy, there are essentially 5 basic things you need to know.